The idea of improving access to your services by allowing others to embed your services into their own websites is becoming more and more common. I've just been across to the 'Journey Planner' section of the 'Transport for London' website and spotted a 'Add us to your website' link. See the bottom left of the screen grab.
This is the same approach that we are using to improve access to our Experts Online service by allowing others to add the service to their own websites.
See: Essex Rural Partnership; Bedfordshire Rural Affairs Forum; Rural Focus Magazine and The Commission For Rural Communities.
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